Samsung Opts Out of Mid-Range Market, Potentially Ceding Ground to Google's Pixel and Apple's iPhone
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Samsung not launching Galaxy A55 in US leaves a gap in the mid-range Android market for phones like the Pixel 8a.
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With less competition, the upcoming Pixel 8a could gain more market share and be an even bigger seller for Google.
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But Samsung's move is a loss for Android as a whole in the US market, ceding ground to iPhones.
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Samsung seems to be admitting it can't compete with cheaper/used iPhones at the $500 price point.
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This feeds the narrative that Android phones are cheaper and less powerful compared to iPhones.