Chelsea Leverages Fan Feedback and AI to Boost Gen Z Engagement
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Chelsea are using data and insights to understand what fans, especially Gen Z, want in order to engage them better
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They partnered with Infinite Athlete to provide AI-driven personalized broadcast features like graphic overlays and stats which increased engagement
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They have an active fan advisory board and numerous supporter groups to get direct feedback on app features, stadium plans, kits, etc.
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Fans want more data and graphics on broadcasts as well as potential features like following a favorite player
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Sports fans are more eager to provide feedback than other industries so clubs can gather insights for free to tailor experiences