Posted 2/28/2024, 5:31:00 PM
Wendy's Backtracks on 'Surge Pricing' Comments After Customer Backlash
- Wendy's said it won't be implementing "surge pricing" to raise prices when demand is highest, despite CEO comments about "dynamic pricing"
- Digital menu boards could allow Wendy's to offer discounts during slower times rather than price hikes during busy times
- While Wendy's won't adopt it, other industries like airlines and rideshares have implemented real-time surge pricing based on demand
- Surge pricing can confuse/annoy customers and erode trust, though it can mean lower prices during non-peak periods
- Industries that rely on customer relationships like healthcare likely won't embrace surge pricing