Posted 3/13/2024, 9:06:00 AM
North American Deodorant Market Freshens Up, Projected to Reach $11 Billion by 2029 on Natural Product Demand and Hygiene Focus
- North America deodorants market projected to surge from $8.29B in 2024 to $11.48B by 2029, reflecting a 6.73% CAGR
- Growing consumer focus on hygiene and freshness driving daily deodorant use up
- Clear shift towards natural and organic deodorant products aligning with health/wellness trends
- United States dominates North America market share due to interest in grooming, fragrances, and female workforce participation
- Competitive landscape concentrated but highly dynamic, with brands targeting consumer demand for natural and sustainable products