Nothing announces budget-friendly sub-brand, readies new smartwatch
Launch of CMF by Nothing, a sub-brand dedicated to affordability.
Key points:
- CMF by Nothing promises to offer affordable products with better design.
- CMF will focus on "clean design" and accessibility, while Nothing prioritizes a premium feel and design innovation.
- CMF is being run by a different team and will not take attention away from Nothing's primary brand.
