Posted 3/13/2024, 11:06:20 AM
Nothing Phone (2a) Sells 100,000 Units in 24 Hours, A Record Launch for the Company
- Nothing Phone (2a) sold 100,000 units in first 24 hours, a record for the company
- Went on sale March 12 in UK/Ireland through Nothing's website, London store, and retail partners
- Priced from £319 ($408), considered very competitive for features like dual 50MP cameras, 6.7" 120Hz display
- CEO Carl Pei said sales show Phone (2a) is "redefining a category often overlooked"
- Early sales figures still need to be sustained over time, but very strong start for challenger brand Nothing