Nothing will launch earbuds and a smartwatch under its new budget line, CMF

Nothing, a hardware startup, announces the launch of CMF by Nothing, a budget-conscious line of products.

Key points:

1. Nothing positions itself as a lifestyle or fashion brand with design at the core.
2. The company has embraced limited edition, in-person product drops.
3. Nothing's first product, the Ear (1), was priced at $99, and the recent Phone (2) is priced at $599.
4. CMF by Nothing aims to make better design more accessible to a wider group of consumers.
5. Nothing will focus on high-end components and the latest technology, while CMF will focus on clean and timeless design at a lower price point.
6. CMF's first products, earbuds and a smartwatch, are set to launch later this year.
7. The move is similar to OnePlus' budget line, Nord, which allowed the company to target a broader consumer base.
8. Nothing recently released the Phone (2) with Qualcomm's Snapdragon 8 series chip.
9. More details about CMF by Nothing will be announced later this year.