Gen Z Embraces 'Loud Budgeting' on TikTok to Counter Pressure to Overspend
• "Loud budgeting" is a TikTok trend of being vocal about budget limits instead of overspending to keep up appearances.
• It was coined by comedian Lukas Battle as the opposite of "quiet luxury," flexing wealth subtly.
• Gen Z embracing it to avoid financial awkwardness as cost-of-living crisis mounts.
• Turning down invites, implementing "48 hour rule" before purchases are loud budgeting in action.
• Pushing back on pressure to keep up spending amid influencer culture's promotion of overconsumption.