Posted 3/30/2024, 1:21:30 AM
Oakland Airport Mulls Name Change to Boost Traveler Recognition of Location
- Oakland airport considering changing name to "San Francisco Bay Oakland International Airport" to increase awareness of location
- Goal is to add more direct flights, especially international routes
- Research shows travelers often don't realize Oakland airport is in Bay Area, hurting route sustainability
- Airlines like Southwest support the rebranding
- Port Commissioners to vote on name change at April 11 meeting; if approved, airport staff will formally rename