Google Quietly Rolls Out AI-Generated Search Answers, Shifting Towards Providing Direct Answers Instead of Just Links
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Google has started providing AI-generated "overviews" to answer some search queries, instead of just linking to other sites. This was rolled out quietly over the past month.
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The AI answers aim to provide useful summaries for complex topics. They are labeled as experimental and AI-generated.
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This represents a shift for Google Search away from just finding relevant sites, towards becoming more of a one-stop answer shop.
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If Google starts providing fully AI answers for more queries, it could become even more valuable as an "answer machine".
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However, that would also open up Google's search dominance to more competition from other AI systems. So Google needs to figure this out quickly.