Modelo Topples Bud Light as Non-Alcoholic Beer Booms, Though Craft Growth Slows

Modelo Especial remains the top-selling beer in the U.S., while Bud Light sales decline due to backlash over a controversial ad campaign.

Non-alcoholic beer sales are up over 30% this year as more brands enter the market, though there may be saturation ahead.

The number of U.S. breweries continues growing, now at over 9,700, though slowing demand could make hitting 10,000 difficult.

Craft beer production and sales saw slight growth in 2022 but likely declined in 2023 due to competition from seltzers and cocktails.

Beer prices rose about 3% in February, slightly more than alcoholic beverages overall, as imbibers celebrate National Beer Day.