Posted 3/12/2024, 7:30:14 PM
Rising Costs Force Popular Taqueria to Nearly Double Price of Signature Birria Burrito
- Popular La Vaca Birria taqueria nearly doubled price of its acclaimed grilled cheese birria burrito from $11 to $22
- Ingredients like beef, onions, oil have risen sharply in cost over past 2 years
- Minimum wage increases have driven up restaurant's labor costs
- Chronicle food critic endorsement brought more customers, allowing price hike
- Owner hopes price increase helps fight perception that Mexican food should be cheap
