Posted 3/15/2024, 4:00:38 PM
OnePlus Challenges Google With Cheeky Upgrade Ads for New $499 Flagship Phone
- OnePlus launched an ad campaign telling Pixel owners to "upgrade" to the new OnePlus 12R phone
- The OnePlus 12R is a $499 "budget flagship" phone with high-end specs but some camera and charging compromises
- OnePlus touts the 12R's performance and price, offering $100 trade-ins even for old Pixels with low resale value
- It's debatable whether the 12R's cameras are an upgrade over Pixel's photography prowess
- The ad campaign boldly challenges Google and calls into question whether the 12R is truly an "upgrade" from Pixel phones