Posted 3/5/2024, 6:00:50 PM
OpenSea and Coachella Partner on NFT Collections Offering VIP Festival Access and Merchandise
- OpenSea partners with Coachella to release NFT collections offering virtual and real-world VIP access and merchandise
- Collections include festival passes and access to exclusive lounge with drinks
- Partnership shows how NFTs are evolving beyond just profile pictures to include real-world utility
- NFT ticketing seen as way for crypto to gain mainstream adoption by tapping into live events
- Email sign-ups to buy NFTs attempts to improve accessibility for those new to crypto
