Oscar Gift Bags Offer Nominees Luxury Getaways, Minority Brand Spotlight
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The "Everyone Wins" Oscar nominee gift bags given out by Distinctive Assets are valued at six figures and contain luxury items like a Swiss chalet stay.
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Brands in the gift bags include small businesses, minority-owned brands, female entrepreneurs, and companies that give back.
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Some lavish gifts this year are a 7-day wellness retreat, a St. Barth's villa stay, and a private mentalist show.
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The gift bags aim to spotlight brands by having A-listers associate with them, not to give nominees what they necessarily "need."
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Other gift bag items include beauty pillowcases, gourmet popcorn, a red light sleep device, a duffle bag, and more.