Posted 3/7/2024, 5:20:00 PM
Oura Ring Expands to Amazon Ahead of Samsung Rival Smart Ring Launch
- Oura Ring now available on Amazon, expanding its retail presence before Samsung launches rival Galaxy Ring
- Samsung is a major player in wearables and will be first big tech company to directly challenge Oura
- Oura Ring popularized "readiness score" to indicate if you should workout or rest, now copied by Google and Samsung
- Smart rings seen as more discreet health trackers compared to smartwatches
- Oura previously landed in Best Buy stores, now Amazon further grows its visibility and reach