Posted 3/7/2024, 5:00:44 PM
Oura Rings Now Available on Amazon as Competition Heats Up
- Oura partners with Amazon to sell its fitness rings and accessories on the e-commerce platform
- Both the Heritage and Horizon smart rings now available, starting at $299 and $399 respectively
- Expands Oura's retail presence as competition from Ultrahuman, Samsung heats up
- Oura recently added Circles for sharing stats and Resilience for measuring stress resilience
- Follows launches with Best Buy in the US and Canada to boost availability