Tech-Savvy Chinese Gen Z Transforming Digital Sectors and Shaping New Consumption Trends

• China's Gen Z ("Zoomers") is transforming digital sectors and e-commerce with their tech-savvy consumption habits. They are more likely to adopt new technologies.

• Zoomers are shaping travel trends, preferring trips to South Korea over traditional favorites like Thailand. They value pop culture exports and diverse experiences.

• Zoomers live more independently, shopping online, working out less, and being less interested in marriage/kids than older generations.

• For cars and alcohol, Zoomers favor German and Japanese brands substantially more compared to Gen X.

• More educated Zoomers make consumption choices aligned with personal values like environmentalism and openness about sexuality.