Gyms Adapt Offerings as Weight Loss Drugs Gain Popularity
• Luxury gyms like Life Time and Equinox are acquiring weight loss clinics and designing exercise programs for people on weight loss drugs like Ozempic.
• Gyms want to retain members and prevent muscle loss, a common side effect of these drugs.
• Planet Fitness and other budget gyms may benefit from these drugs becoming more accessible.
• Weight Watchers launched new offerings for people on these drugs, including access to prescribing doctors.
• Food companies like Nestlé are adjusting offerings, as the drugs reduce cravings for sugary, high-carb foods.