Pluto TV Hits 80 Million Monthly Users 10 Years After Pioneering Free Streaming Model

Pluto TV launched 10 years ago as a free, ad-supported streaming service curating online video into thematic channels. It now has 80 million monthly active users globally.

Ryan sees major potential for Pluto TV to expand internationally with its integrated distribution model "It’s really a universally appealing product around the world."

Paramount+ is expected to be profitable in the U.S. by end of 2025. Ryan disputes analysts who say Paramount should shut it down and become a content arms dealer.

Pluto TV pioneered the 50-50 revenue share model in ad-supported streaming. Its variable cost structure enabled it to scale rapidly.

One-third of Pluto TV's viewing hours come from integrated distribution on platforms like Roku and Vizio. Ryan calls this strategy "a growing, important part of our business."