Paris Hilton, a16z back IP ownership network Story Protocol
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Andreessen Horowitz, Paris Hilton, and Samsung invest $54M in Story Protocol, a new blockchain IP network.
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Story Protocol helps creators monitor and monetize content amidst AI-generated fakes.
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Network launching 2024 to serve as repository for registering text, image, audio IP rights.
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Comes as platforms grapple with policing deepfakes and copyright infringement from AI.
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Funding to aid Story Protocol's launch in early 2024 and establish it as hub for creator IP rights.