Posted 3/29/2024, 3:03:20 PM
Phil Spencer’s First Xbox Decade: Fixing Mistakes and Building Services; Now Comes the Era of Big Exclusives
- Phil Spencer became Head of Xbox 10 years ago, inheriting a mess after the botched Xbox One launch
- He quickly took steps to fix issues, like unbundling Kinect and lowering the price to match PS4
- Launched backwards compatibility and Xbox Game Pass, transforming how games are played
- Went on a spending spree, acquiring studios like Bethesda and Activision Blizzard for billions
- First decade focused on services benefiting players; second decade expected to deliver a wave of first-party games