Spencer Aims to Open Up Xbox to More Game Stores, Citing Consumer Choice
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Phil Spencer wants to allow other game stores like Epic Games Store on Xbox consoles to give players more choice.
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Spencer believes closed ecosystems and forcing players to buy from only the Xbox store hurts growth.
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Hardware subsidies are more challenging now with slowing Moore's Law and flat console market.
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Spencer points to Sea of Thieves cross-play as an example of breaking down walls between platforms.
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The goal is to make consoles more like PCs, where players can choose between multiple game stores to find the best deals.