Posted 10/26/2023, 11:24:00 PM
Thai Smartphone Market Faces Challenges, But New Models Offer Hope for Improvement
- Thai smartphone market expected to contract double digits this year due to economy and consumer purchasing power
- Smartphone market projected to improve in Q4 with new flagship phone launches
- Mobile expo organiser expects 1 billion baht in transactions as brands promote new models
- Replacement cycle lengthening from 1 year to over 2 years
- Market for under 5,000 baht smartphones still highly competitive
- Weak purchasing power affecting consumer sentiment, especially under 5,000 baht models
- Positive signs in Q4 high-end segment with new flagship models, subsidies, packages
