Polkadot Community Sponsors IndyCar Racer in $2 Million Decentralized Deal
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Polkadot community members voted to sponsor IndyCar racer Conor Daly in a year-long, $2.1 million deal including the Indianapolis 500 and other races.
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The sponsorship aligns with Polkadot's vision as a fast, adaptive "multi-chain network." Daly brings racing experience across IndyCar, NASCAR, and more.
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Crypto sponsorships are growing in racing, with recent deals between McLaren and Tezos, Red Bull and Bybit, and Sauber F1 and Stake.com.
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Daly called the fan-driven, decentralized sponsorship "incredible" and "reflective of the power of what a more free and open internet can look like."
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As the 15th largest blockchain by market cap, Polkadot aims to connect specialized blockchains into a unified network. Its DOT token is up 3.2% this week, trading at $8.84.