Porsche Sales and Electric Plans Cruise Ahead; 10K Pre-Orders for Electric Macan

Porsche generated $44.2B in revenue in 2023, up 7.7% year-over-year, with an 18% operating return on sales.

The electric Macan SUV has received 10,000 pre-orders already, ahead of deliveries starting in 2H 2024.

Porsche plans to launch 4 new or updated vehicles in 2025, including the Taycan, Panamera, 911, and a 911 hybrid model.

Porsche aims for 80% of its deliveries to be all-electric by 2030 as EV demand climbs.

A new, more luxurious electric SUV will be launched above the Cayenne, based on the SSP platform shared with Lamborghini.