Prime Video Ads Take Off, Generating $47B in 2022 Revenue with 200M Viewers As Amazon Expands Ad Push
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Prime Video advertising is "off to a strong start," generating $47B in ad revenue in 2022, a 24% increase over 2021.
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Prime Video now runs ads on scripted shows and movies, reaching 200M monthly viewers.
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Unlike rivals, Prime Video ads are standard - members must pay $3 more per month to avoid them.
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Analysts predict Prime Video ads could generate $5B annually.
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Amazon CEO Andy Jassy's pay rose slightly in 2023 to $1.36M, along with over $200M in stock awards.