Pudgy Penguins Expands Beyond NFTs Into Toys and Merch, Now Sold in 2,000 Walmarts

Pudgy Penguins started as an NFT collection but has expanded into an IP & brand development company under new CEO Luca Netz.

It has generated over $400 million in NFT sales and created new digital & physical products like Pudgy World metaverse and Pudgy Toys.

Pudgy Toys are now sold in 2,000 Walmart stores to reach audiences beyond blockchain.

Physical products help diversify revenue away from minting NFTs which can dilute value.

Toy sales of $10 million expected this year, generating $1.5-$2 million profit for Pudgy Penguins.