Posted 12/10/2023, 2:30:00 AM
Pudgy Penguins Launching Virtual 'Pudgy World' Playground in 2023 After Walmart Toy Debut
- Pudgy Penguins to launch "Pudgy World" virtual playground in 2023, offering narrative & open-ended gameplay
- Aims to allow Pudgy Penguins NFT & toy owners to interact with characters in new ways
- Comes after Pudgy Penguins expanded into mainstream with Walmart toy launch
- Virtual world tie-ins increasingly common as toys connect with digital native consumers
- Each Pudgy Penguins toy will come with digital "Forever Pudgy" NFT that lives in Pudgy World