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Qualcomm banks on AI to get a bigger share of the automotive chip market

Qualcomm aims to leverage generative artificial intelligence to convince automakers to use its chips and build new scenarios, such as smart assistants, in cars, with projected sales of over $9 billion in 2031, while facing competition from chipmakers like Intel and Nvidia. The company demonstrated potential scenarios, including a car assistant finding recipes and creating AI-generated birthday cards, highlighting its goal of being seen as an AI company. Qualcomm's language models also have applications in creating smart user guides and driver monitoring, while future features could include over-the-air software upgrades for self-driving capabilities.

cnbc.com
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Companies are adopting Generative AI technologies, such as Copilots, Assistants, and Chatbots, but many HR and IT professionals are still figuring out how these technologies work and how to implement them effectively. Despite the excitement and potential, the market for Gen AI is still young and vendors are still developing solutions.
Qualcomm is introducing new Snapdragon chips that aim to bring powerful Generative AI models, such as ChatGPT and Midjourney, to mobile devices, offering enhanced personalization, augmented privacy, rapid response, optimized battery life, improved network efficiency, economic benefits, offline capabilities, adaptability, and seamless integration, with smartphones becoming the most used platform for advanced AI applications.
General Motors has partnered with Google Cloud to incorporate conversational artificial intelligence into GM vehicles and explore future applications for generative AI.
Qualcomm will supply chips for in-car infotainment systems to luxury automakers Mercedes and BMW, as the U.S. semiconductor company expands its presence in the automotive sector.
Qualcomm CEO Cristiano Amon believes that artificial intelligence (AI) could rejuvenate the smartphone market, potentially creating a new upgrade cycle for phones, as the company focuses on bringing AI to smartphones and other devices rather than data centers.
Qualcomm will continue to supply modem chips for Apple's iPhones for the next three years, indicating that Apple's efforts to develop its own chips are progressing slower than expected.
Artificial intelligence (AI) chipmaker Nvidia has seen significant growth this year, but investors interested in the AI trend may also want to consider Tesla and Adobe as promising choices, with Tesla focusing on machine learning and self-driving cars, while Adobe's business model aligns well with generative AI.