Qualcomm banks on AI to get a bigger share of the automotive chip market
Qualcomm aims to leverage generative artificial intelligence to convince automakers to use its chips and build new scenarios, such as smart assistants, in cars, with projected sales of over $9 billion in 2031, while facing competition from chipmakers like Intel and Nvidia. The company demonstrated potential scenarios, including a car assistant finding recipes and creating AI-generated birthday cards, highlighting its goal of being seen as an AI company. Qualcomm's language models also have applications in creating smart user guides and driver monitoring, while future features could include over-the-air software upgrades for self-driving capabilities.