Queen Latifah Partners with Lenovo to Offer AI-Generated Ad Images to Small Businesses
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Queen Latifah has partnered with Lenovo to distribute her AI-generated image to small businesses for advertising. She wanted control over how her image is used.
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The partnership is part of Lenovo's initiative to support small businesses with grants, products, and mentorship. Any small business can apply to get a free, customized video.
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As part of a contest, Lenovo will give 6 small businesses additional Latifah ads and $15,000 checks. 12 others will get smaller prizes.
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Latifah approved what kinds of businesses can use her image. Off-limits ones include alcohol, financial services, and some medical products.
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This demonstrates a celebrity taking ownership of their digital image, rather than signing rights away forever.