Mahindra Racing criticized for creating fake female AI ambassador instead of hiring real woman
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Mahindra Racing Formula E team created a fake AI woman named Ava Rose rather than hire a real woman for a job.
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Ava is portrayed as a 28-year old tech queen who posts selfies, but she's not real.
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Mahindra announced hiring Ava as an artificial intelligence ambassador to share behind-the-scenes content.
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The move provoked swift, critical backlash from women in motorsport for not hiring an actual woman.
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The fake ambassador highlights motorsport's history of excluding women and unwillingness to hire competent women.