As AI transforms search, risks emerge alongside innovation
- Google search quality declining; new AI sites shaking up how search works
- Google's Gemini chatbot live; also testing Search Generative Experience
- Microsoft's Bing has Copilot AI search; launched over a year ago
- Slew of new AI search startups emerged, like Perplexity, HuggingChat, You.com
- AI answers can "hallucinate" info; always double-check against multiple sites