Real Estate Developers Using Video Game Tech to Boost Sales with Realistic 3D Property Renderings
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Real estate developers are using video game technology to create realistic 3D renderings of properties before construction begins to boost sales.
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The technology allows potential buyers to virtually tour unfinished properties, customize designs, and visualize the final product.
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One developer reported a 50% sales rate for an unbuilt property and over 30% for another luxury building thanks to the realistic renderings.
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The video game platform used can cost $500,000 to $1 million to create detailed visuals, but saves money on change orders down the line.
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Developers say the technology is not only a sales and marketing tool, but also improves the design process by showing the evolving design before construction starts.