Posted 2/18/2024, 11:02:29 AM
AI-Generated Fake Celebrity Endorsements Deceive Consumers Online
- AI can now generate realistic fake videos of celebrities endorsing products without their consent, deceiving consumers
- Scammers are using these deepfakes to promote fake giveaways, health products, and more to make money
- It's increasingly difficult even for experts to detect these AI-generated fake videos
- Companies like YouTube and Twitter are struggling with policies and technology to curb this
- Consumers need to be more critical in assessing celebrity endorsements and watch for red flags