Online retailers offer record discounts up to 35% this holiday season to entice shoppers despite economic concerns
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Online retailers are projected to offer record discounts up to 35% off this holiday season to entice inflation-weary shoppers to spend.
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Adobe Analytics predicts online holiday sales will climb almost 5% above last year to $221.8 billion despite economic concerns.
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Deep discounts are expected on toys, electronics, apparel, with the hottest sellers including LEGO, PlayStation 5, iPhones.
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Mobile shopping continues to grow, expected to account for over half of online spending for the first time.
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Unlike most sectors, online prices are dropping, so sales growth reflects real increased demand, not just inflation.