Posted 3/23/2024, 10:10:48 AM
Reddit Goes Mainstream in $9.5B IPO, But Faces Pressure to Balance Community Values and Shareholder Profits
- Reddit went public with an IPO, seeing its share price surge 48% on the first day of trading to reach a $9.5B market cap
- Reddit has evolved from a fringe platform to now enforcing stricter policies to attract advertisers and become more mainstream
- CEO Steve Huffman sold 500K shares in the IPO for $17M personal profit after taking home $193M in compensation last year
- Reddit faces pressure to balance serving its vocal user base while also answering to new shareholders post-IPO
- There are concerns Reddit may lose its community-based character that makes it unique as it commercializes to drive profits