Reddit Launches New Ad Format to Boost Engagement Ahead of IPO
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Reddit launched a new ad format called "free-form ads" that looks similar to regular user posts to increase engagement.
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The new ad format combines multiple types of media like images, video, and text in ready-made templates.
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Free-form ads outperformed other Reddit ad types in click-through rate by 28% during early testing.
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The ad format is available globally to all Reddit advertisers to promote brands and products.
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The launch comes as Reddit prepares for its initial public offering (IPO) and introduces tools to help businesses establish an organic presence.