Posted 3/1/2024, 1:30:00 PM
Reddit Finally Planning IPO After Years of Delays, Seeking $5B Value Despite Mounting Losses and Fierce Ad Competition
- Reddit is finally planning an IPO after years of delays, seeking a $5B valuation amid a challenging market
- Revenue is growing but profits remain elusive, as Reddit posted a $91M loss last year on $804M in sales
- Fierce competition in digital ads from Google, Meta, and Amazon poses hurdles for Reddit
- Reddit sees opportunity in contextual ads and monetizing its troves of authentic human conversations
- Creative revenue streams like AI data licensing deals offer alternate paths amid advertising headwinds