Reddit Rolls Out New Ad Format That Mirrors Regular Posts and Sparks More Clicks and Engagement
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Reddit has introduced a new ad format called "free-form ads" that looks exactly like regular Reddit posts.
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The goal is to make ads feel more native and encourage engagement through open-ended creative formats like images, videos, and text.
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Early data shows the new ad format gets more clicks (28% more) and community engagement compared to other Reddit ads.
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An example ad from Philadelphia Cream Cheese asking how people use their cream cheese saw 1,000 comments, 91% upvotes, and 42% higher clickthrough rate.
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Reddit hopes the native ad format leads to more creativity from advertisers and genuine conversations with users.