Witherspoon: Streaming Era Brings New Challenges for TV Creators Amid Fierce Competition for Viewers
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Witherspoon said fewer TV shows will be made post-strike as studios "resize, rework and cut costs"
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Competition for viewers is intense across streaming, social media, YouTube, etc.
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Questions remain about how streaming data transparency impacts opportunities for artists
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Independent analytics companies are trying to better understand streaming viewership
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Witherspoon encourages embracing AI as a creative tool, with input from diverse voices