Posted 1/11/2024, 12:51:00 PM
Companies Advised to Prepare for AI Reputation Threats in Election Year
- Companies face reputational risks from bad actors using AI to spread false narratives, especially during election year
- AI can generate fake videos/audio that are hard to respond to quickly before damage is done
- Companies need a plan to quickly respond to AI reputational crises before brand/stock is hurt
- Firms should have a broad crisis response strategy aligned with values to adapt when issues arise
- Businesses viewed as authentic to their values can appeal across political spectrum