AI Systems Must Balance Personalization and Privacy
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Responsible AI means being aware of potential harms, including infringements on privacy through collection of sensitive personal data.
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Consent and data security are crucial - AI systems must be designed from the ground up to obtain clear consent and defend against data breaches.
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Personalization enabled by AI can improve services but risks crossing the line into invasion of privacy - understanding what level of personalization users find helpful versus creepy is key.
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On-device systems that keep data in the user's possession can aid privacy while still providing personalized services.
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Getting the balance right between consent, security, personalization and privacy requires nuanced understanding of both systems and user rights - the onus is on AI developers as well as legislation.