Inflation Steady at 3.7%, Forcing Retailers to Use More Deceptive Discounts as Consumers Tighten Belts

Inflation held steady at 3.7% in September, remaining above the Fed's 2% target.

Retailers are using percentage discounts more often to hide true price increases from inflation.

Ex-Walmart CEO says "40% off" discounts don't reveal much without knowing the original price.

Consumers are starting to feel the impact of inflation in many areas of life.

Signs show consumers are changing habits, spending less on cars, big items, and even groceries.