Rite Aid Banned from Facial Recognition Use After Tech Led to Racial Profiling
• Rite Aid used facial recognition tech that led to racial profiling and false alerts against customers
• Technology often misidentified people of color and women, leading to unwarranted searches
• An 11-year-old girl was searched due to a false match; police called on a Black woman after incorrect facial recognition alert
• Rite Aid deployed technology in hundreds of stores over 8 years without informing customers
• FTC banned Rite Aid from using facial recognition for 5 years and ordered deletion of collected images