Posted 2/20/2024, 10:05:00 PM
Rivian Aims for EV 'Sweet Spot' With $45K Electric SUV to Rival Tesla
- Rivian CEO says $48K is the "sweet spot" for EV prices as cheaper R2 model is set to launch
- R2 will compete with Tesla's Model Y and expand Rivian's appeal to more mainstream buyers
- R2 teased in videos showing a smaller electric SUV that will start around $45K
- R2 will be revealed on March 7, 2024 and built at Rivian's Georgia manufacturing plant
- R2 arrives at an opportune time to capture buyers switching from gas cars to more affordable EVs