Rivian Announces 3 New Lower-Priced EVs Coming in 2026 to Meet Mainstream Demand
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Rivian unveiled 3 new lower-priced EV models (R2 SUV, R3 crossover, R3X performance variant) to appeal to more mainstream buyers. The R2 SUV starts at $45k.
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CEO RJ Scaringe says there's huge consumer demand for more affordable EVs in the $45k price range.
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The R2 SUV offers 300+ miles of range and can charge from 10-80% in under 30 minutes. It will be available in early 2026.
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Scaringe acknowledges production ramp up takes time to ensure flawless vehicle development and supply chain readiness.
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Despite slowing EV growth, Scaringe sees accelerating conversion to EVs driven by consumer demand for options, government policies requiring EVs.