Ford's EV Price Cuts Spark Industry Fears of Margin Squeeze as Rivian, Lucid Shares Hit New Lows

• Shares of Rivian and Lucid hit all-time lows as Ford cuts prices on EVs, sparking industry-wide concerns about profit margins • Demand for EVs has slowed since late 2023, leading automakers to reduce prices to boost sales • Tesla's recent delivery miss suggests more EV price cuts may happen as the industry struggles • Ford's latest price cuts on the F-150 Lightning pickup are sending "shockwaves" through startups like Rivian and Lucid • Further price cuts could hurt cash-strapped Rivian and Lucid's margins and cash reserves, delaying their paths to profitability