Rivian's Stylish New R2 SUV Garnets Over 68,000 Reservations in Under 24 Hours, Showcasing Demand for Innovative EV Options Beyond Tesla
• Rivian's new R2 SUV garnered over 68,000 reservations in under 24 hours, showing strong demand for an innovative new EV maker not led by Elon Musk • The $100 refundable deposit is similar to Ford's F-150 Lightning and Tesla's Cybertruck pre-order system, although many pre-orders may not translate to sales • The R2 reveal highlighted attractive design and functional interior details that built excitement for Rivian's brand • Rivian faces challenges with layoffs and production cuts but the EV market could benefit from a new appealing brand not tied to Elon Musk's controversies • Strong R2 reservations suggest pent-up demand for an EV company led responsibly by someone focused on growing the industry, not courting controversy like Musk