Roblox Opens 3D Item Sales to More Users, Provides New Social Tools to Spur Revenue Growth
-
Roblox is letting more users create and sell 3D virtual goods in its platform as a way to increase revenue. This was previously restricted to select creators.
-
Revenue growth has slowed significantly for Roblox, with year-over-year growth dropping from over 100% in 2021 to just 15% last quarter.
-
Roblox makes money by taking a 30% cut of Robux sales. More user-created goods could lead to more Robux purchases and revenue.
-
Roblox is introducing new coding tools to help developers create more social experiences like digital phone booths for users to call friends.
-
Roblox is also providing developers with tools to offer subscription services within games to generate recurring revenue from dedicated fans.
![](https://image.cnbcfm.com/api/v1/image/106851882-1615385777452-gettyimages-1167248846-dsc_8282_20190810124102881.jpg?v=1694195101&w=1920&h=1080)