Roblox Opens 3D Item Sales to More Users, Provides New Social Tools to Spur Revenue Growth
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Roblox is letting more users create and sell 3D virtual goods in its platform as a way to increase revenue. This was previously restricted to select creators.
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Revenue growth has slowed significantly for Roblox, with year-over-year growth dropping from over 100% in 2021 to just 15% last quarter.
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Roblox makes money by taking a 30% cut of Robux sales. More user-created goods could lead to more Robux purchases and revenue.
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Roblox is introducing new coding tools to help developers create more social experiences like digital phone booths for users to call friends.
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Roblox is also providing developers with tools to offer subscription services within games to generate recurring revenue from dedicated fans.